The Harrah’s brand began in 1946 with Bill Harrah when he opened a bingo parlor in Reno, Nevada. Ever since the opening of Harrah’s Reno Club, the brand has contributed to and often led trends in casino and gaming marketing and corporate strategies. For example, Harrah’s established a lucrative busing program in the 1950s, created a linked customer loyalty program in the late 1990s, and partnered with Native American nations just after the passage of the Indian Gaming Regulatory Act in 1989.
What's New in Special Collections
Hana Gutierrez gives an indepth look at the Harrah's Entertainment Corporate Archives, which contains the promotional and corporate files of Harrah’s Entertainment Inc. and its predecessors, as well as Bill Harrah’s personal papers and card game collection.
Lindsay Oden takes a look at the 50 year history of the UNLV School of Nursing.