In the 1950s, Larry Borenstein, an art dealer from Wisconsin, opened up an art gallery in French Quarter, New Orleans. To improve its ambiance, Borenstein invited local jazz performers to play and draw more attention to the art. By 1961, the art gallery was turned into a full-time jazz venue by Allan and Sandra Jeffe. Since then, their son, Ben, has taken over the business and made expansions. Preservation Hall now is home to its Jazz band and welcomes touring bands as well.