Indiana University
Customer Service
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Customer Service Report Card

Let's look at scoring customer service as you would on a familiar report card (A, B, C, D, F).

The Customer Service Report Card
A Creates a memorable experience – one that “WOW’s” the customer
B Exceeds customer expectations
C Meets customer expectations
D Fails the customer but gives options (rather than by directly answering their question, solving their problem, meeting their need, etc.)
F Fails the customer by giving no options