Indiana University
Customer Service
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Quality Service
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You scored an
F
on the Report Card
Fails the customer by giving no options

Let’s look at an example we can all relate to – service at a restaurant:
The waiter brings you the wrong food. He acts like he doesn’t care.

Try again for an "A"

The Customer Service Report Card
A Creates a memorable experience – one that “WOW’s” the customer
B Exceeds customer expectations
C Meets customer expectations
D Fails the customer but gives options (rather than by directly answering their question, solving their problem, meeting their need, etc.)
F Fails the customer by giving no options

 

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