Indiana University
Customer Service
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Quality Service
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You scored a
D
on the Report Card
Fails the customer but gives options.

Let’s look at an example we can all relate to – service at a restaurant:
The waiter brings you the wrong food. He offers to take it back and get the correct order, but it will take 20 minutes. Or, you can keep what you have.

Try again for an "A"

The Customer Service Report Card
A Creates a memorable experience – one that “WOW’s” the customer
B Exceeds customer expectations
C Meets customer expectations
D Fails the customer but gives options (rather than by directly answering their question, solving their problem, meeting their need, etc.)
F Fails the customer by giving no options