You scored an

on the Report Card
Creates a memorable experience –
one that “WOW’s” the customer

Let’s look at an example we can all relate to – service at a restaurant:
The service and dinner were very good. At the end of the dinner, the wait staff comes to the table with a beautiful dessert. You told him that you hadn’t ordered dessert, but he said “Happy Birthday.” You were very surprised and asked him how he knew. He said that the last time you were there they had asked you and the date was in their database. You now remember that they asked you your name when you sat down. “WOW!”