What's New In Special Collections

Harrah’s Entertainment Corporate Archives Ready for Researchers! by Hannah Robinson

1962 advertisement by Hoefer, Dieterich, & Brown, Inc. designed to entice people in the San Francisco Bay Area to spend the weekend at Harrah’s Tahoe spending money on games, drinks, and food.
1962 advertisement by Hoefer, Dieterich, & Brown, Inc. designed to entice people in the San Francisco Bay Area to spend the weekend at Harrah’s Tahoe spending money on games, drinks, and food.

The Harrah’s brand began in 1946 with Bill Harrah when he opened a bingo parlor in Reno, Nevada. Ever since the opening of Harrah’s Reno Club, the brand has contributed to and often led trends in casino and gaming marketing and corporate strategies. For…Read More

Harrah’s: First in Casino Industry to Combat Problem Gambling, by Hana Gutierrez

Early hand-drawn illustrations from Harrah’s underage gaming prevention program from Harrah's Entertainment Corporate Archives. MS-00460. Special Collections, University Libraries, University of Nevada, Las Vegas

Early hand-drawn illustrations from Harrah’s underage gaming prevention program. Harrah’s Entertainment Corporate Archives, 1811-2004. MS-00460. Special Collections, University Libraries, University of Nevada, Las Vegas.

The Harrah’s Entertainment Corporate Archives (MS-00460) contains the promotional and corporate files of Harrah’s Entertainment Inc. and its predecessors, as well as Bill Harrah’s personal papers and card game collection. The archives is accessible at UNLV Libraries, and documents the development of the Harrah’s hotel and…Read More

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