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Business by the Book - The Workshop Series

By Michael Yunkin on April 5, 2012 4:23 PM | Permalink

"Marketing Resources Revealed" Workshop on August 15 will uncover the advertising tools that work best to reach your target market.

UNLV Libraries will offer "Marketing Resources Revealed" as the third workshop in the Business by the Book Workshop Series on Wednesday, August 15, from 6 to 8 p.m. at the Lied Library - Pioche Room on the UNLV campus, 4505 S. Maryland Parkway.

Reservations are required and can be made by emailing

Taught by business librarian Patrick Griffis, the series was created for entrepreneurs interested in opening a new business or expanding their business' existing offerings. The first two workshops in the series taught the basics of research tools to identify market trends as well as to understand customers' habits. Participants benefited from useful information that can be immediately applied to any business' strategy.

"It's our mission to benefit the local community by helping business owners access information that will help them better run their businesses," said Patricia Iannuzzi, dean of UNLV Libraries. "These workshops will teach attendees skills they can immediately implement."

The Business by the Book Workshop Series will teach business owners what online resources are available to them at UNLV Libraries and how they can use them effectively. Future workshops include:
  • "Marketing Resources Revealed" on Aug. 15
  • "Social Media Socialized" on Oct. 10.
The UNLV Libraries supports the university community by embracing the traditional values of higher education adapted for the global community in the 21st century. Libraries are the focal point for all learning-related activities on campus.

Open to the public, UNLV Libraries includes the state-of-the-art Lied Library and three branches: Architecture Studies, Curriculum Materials and Music. Employing 120 staff members, including 18 library faculty offering subject-specific research assistance, UNLV Libraries provides on-site access to content that is not available on the open web.

For additional information on the Business by the Book Workshop Series, call Patrick Griffis at 702-895-2231. You may also access UNLV Libraries Business Community Resources online at


Submitted by Daugiau (not verified) on
As an agent in a business brokerage firm, we get the opportunity to see all kinds of businesses, big, small, good, bad, profitable, and those that are not.  We also see businesses where the owner has worked hard with his/her team to manage the tax burden.  This can be a double-edged sword for small businesses. If a business owner and his/her accountant do a good job (skelbimai) of identifying expenses and managing deductions, a profitable business that provides the owner with a livable wage can end up looking like it is not very profitable to those on the outside.  This can impact the marketability of a business when it is time to sell for example at popular website in Lithuania . If a business owner is considering an attempt to sell at any time in the future, he/she should make the business look as profitable as possible.  This profitability needs to be apparent over the course of the most recent three-year period.  Most banks and brokers look at a business’ tax forms or book income to determine a business’ value. It seems a little counter intuitive to think that the best time to sell a business is when the business is doing well.  Owners think that times are good and I am making money, why would I sell?  You sell at the top because businesses that show a downward trend and aren’t making money don’t sell.  Since most businesses experience ups and downs, owners need to anticipate this reality when contemplating a transition.


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