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Business by the Book: Helping Small Businesses Succeed

By econnections on March 25, 2015 3:04 PM | Permalink

business by the book

Who can a small business on a tight budget turn to for help with marketing, research, problem solving, and more? If that small business is in Las Vegas, the answer is simple: UNLV University Libraries’ Business by the Book workshop series.

Just take it from Lora Hendrickson, marketing consultant for Radioactive Productions, a small creative media services business in town. She attends as many sessions of the Libraries’ Business by the Book workshops as she can and has even been a guest speaker, paying forward all she has gained from the program and UNLV’s “progressive” library faculty.

“There are three things about Business by the Book that make it amazing,” Hendrickson said. “One is that it is a free resource for small businesses in
Southern Nevada. Two, it brings in speakers with real-life business experience who can tell us what trends they see and, if they were in our position, what they would do. Three, we get the opportunity to connect with different small businesses,
network with them, and bond.”

Each of the four workshops per year, generously sponsored by the Libraries Advisory Board, bring together 15 to 20 members of the business community for a night of networking, presentations from both library faculty and guest speakers on a variety of topics, and hands-on training using the Libraries’ resources to solve problems commonly affecting small businesses.

patrick griffisPatrick Griffis (pictured right), UNLV business librarian and manager of the program, is ecstatic that, along with watching attendees develop important business skills, he himself has gained a more thorough understanding of Las Vegas’ business community. He has learned about the needs of local small businesses, the challenges they face when trying to grow, and the multitude of resources the Libraries can offer or complement to help organizations overcome obstacles.

In his mind, comments like “I did not realize I had access to all of this,” expressed by many Business by the Book participants, underscore the important role this workshop series and UNLV University Libraries play in connecting people with the information they need to succeed.

“Business by the Book changes the perspective the community has of academic libraries and the value we provide,” Griffis said, “and small businesses in Southern Nevada are building deeper relationships with the University Libraries through this important program.”

To participate in or learn more about Business by the Book, visit