While UNLV Libraries’ dedication to serving the UNLV community is readily apparent, its work with the Southern Nevada business community isn’t nearly as obvious, although it’s just as important.
Many people are not aware of the resources available to the public for free at Lied Library. In an effort to unleash this well-kept secret, UNLV Libraries launched Business by the Book, its free business workshop series last spring.
“UNLV Libraries plays a role in raising the local standard of living by helping Southern Nevada’s business community become more competitive,” said Patricia Iannuzzi, UNLV Libraries’ dean. “We established the Business by the Book workshop series to provide additional support to the local business community by teaching them how to effectively use the many online resources available to them here at UNLV Libraries.”
The four-part workshop series included topics like, “Demystifying Your Customer: Market Research Made Easy,” “Getting to Know Your Customer,” “Marketing Resources Revealed” and “Social Media Simplified.”
Each workshop was led by UNLV Libraries business librarian Patrick Griffis and was a hands-on experience that allowed attendees to access databases and research information not available outside the walls of the libraries. Small business owners learned easy, free ways to find information about their customers.
“As a small business owner who only started his business two years ago, I realize there's much still to learn about how to effectively run a business,” said Marek Biernacinski, president and CEO of Edited by a Pro, a locally owned and operated language services company specializing in business writing. “While there are many sources of information when it comes to learning about business, few offer valuable tools or resources without requiring upfront or long-term investment. The library is one of the few information sources that offers this information free to the public, but the sheer amount of information is overwhelming.”
Biernacinski attended all four workshops and said that not only did the series offer valuable information, but it also gave him a chance to network with other small business owners in the valley.