We have posted a new paper in the Occasional Paper Series:
Paper 23: October 2013
Davor Jedlicka. "Gaming Opportunities, Attractions, and Monorail Ridership in Las Vegas"
ABSTRACT: The history of Las Vegas monorail is presented in three stages: ideas, development and operations. The decline of ridership on the Las Vegas monorail is explained based on this history. The gravitational theory of people movement is used to propose overcoming the inertia to ride among the resorts. The gravitational theory suggests that monorail could contribute to the “Las Vegas Experience” as a force in attracting visitors from around the world. An increase in inter resort visitation rates via the monorail is likely to increase the overall gaming revenues and prevent the end of monorail operations.
View the paper here (pdf)
It is a novel view at the problem of low ridership on the Las Vegas Monorail and suggests some possible solutions.