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New Report: Atlantic City Casinos: Comparative Financial Performance

By David G. Schwartz on July 17, 2012 4:44 PM | Permalink
I've posted a new report:

Atlantic City Casinos: Comparative Financial Performance 
January to June 2012 

Essentially, this report presents in digest form the data from the monthly gross revenue reports that the Division of Gaming Enforcement issues. Here's the executive summary:

Atlantic City casinos have had varied financial performances in the first half of 2012, which has been turbulent for the market. Amid a continuing revenue decline, one casino dramatically shifted its marketing strategies (the Atlantic Club) and another opened (Revel). The following charts contain several benchmarks for casino performance, including revenue numbers, revenue per table and slot per day, drop and handle totals, hold percentages, and data on promotional gaming credits.

 Borgata is by far the strongest performer in the market, leading in every positive category, followed by Harrah's Resort. Examining revenues per slot machine per day, it is clear that some casinos continue to struggle; the top performer in that category, the Borgata, earned nearly three times more per slot machine than the casinos at the bottom of the list. Similarly, looking at promotional gaming credits as a percentage of total revenue reveals that although the market average is 14%, the worst-performing casino averaged over 25 cents of promotional credit per dollar of gaming win.

 As competitive pressures intensify, the line between the haves and have-nots in Atlantic City is likely to become even more distinct.

 That's really just the tip of the iceberg; there's a ton of data in the report that I think will be useful to many people. Read the full report here.

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Last modified Monday, 15-Oct-2012 14:55:23 PDT