Nevada Slot Machines: Historical Hold Percentage Variations
Annual and Monthly Hold Percentages, 2004-2012
It contains data for slot hold in the eleven top-grossing reporting areas for Nevada from january 2004 to April 2012, with monthly and annual breakdowns.
Here is the executive summary:
Hold percentage--the portion of money gambled that the casino retains--has a huge impact on casino revenues. Even if handle (overall play) rises in a period, a decline in hold percentage can mean a drop in casino revenues. Players naturally prefer a low hold percentage, which returns on average more money to them, while casinos look to balance higher hold with the need to keep players happy.
Looking at the eleven largest (by revenue) reporting areas in Nevada, the geographic trend is clear: the Las Vegas Strip has a significantly higher hold than other reporting areas, followed by South Shore Lake Tahoe and Laughlin. At the bottom of the scale, North Shore Lake Tahoe, the Boulder Strip, and Reno have progressively lower slot holds.
Though slot hold has increased, on average, since 2004, there has been a great deal of fluctuation in the monthly hold, and on from month to month there is little predictability about exactly which way slot hold is trending.
Click here to read the report (pdf).