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New Paper: Jessalynn Strauss, History of LV Casino PR

By David G. Schwartz on June 18, 2012 11:33 AM | Permalink
I've posted the 18th in the Occasional Papers Series:

Jessalynn Strauss. "From the Last Frontier to the New Cosmopolitan A History of Casino Public Relations in Las Vegas"

ABSTRACT: This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.

Keywords: public relations, casinos, Las Vegas, communication, marketing

View the paper here (pdf)

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