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New Report: Las Vegas Casino Twitter Use

By David G. Schwartz on May 4, 2012 2:18 PM | Permalink
I've posted a new report:

Las Vegas Casino Twitter Use
May 2012 report with data on followers, frequency, and longevity of accounts 

This is a long-awaited follow-up on the pilot project from 2010, and the first collaboration with new Associate Analyst April Lin, who is the report's co-author. Here's the executive summary:

Nearly all Las Vegas casinos use Twitter. This report contains statistics on how long they've used the service for, how often they tweet, and how many followers they've attracted. In general, casinos make uneven use of Twitter, with some using the service a great deal, some not at all, and most in the middle.  Strip casinos tend to have more followers than Downtown and Locals casinos, but there is not much correlation between a property's size or level of amenities and its number of followers

I hope to begin doing regular monthly reports that track Twitter use real-time. Well, real-time within the past month, anyway. I think it might be a good analytical tool for some of the properties, and a baseline measure of how social media use fluctuates.

If your casino property has been left off of the list, it was not intentional. Please email me and I will add it to next month's report.

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Last modified Monday, 15-Oct-2012 14:55:23 PDT