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las vegas strip

Updated: 4 Nevada Casino Employment reports

By David G. Schwartz on February 5, 2015 10:28 AM | Permalink

Now updated with fiscal 2014 data, courtesy of student assistant John Nguyen:

Nevada Statewide Casino Employment 
Productivity, Revenues, and Payroll: A Statistical Study, 1990-2014

Las Vegas Strip Casino Employment 
Productivity, Revenues, and Payroll: A Statistical Study, 1990-2014

Boulder Strip Casino Employment 
Productivity, Revenues, and Payroll: A Statistical Study, 1990-2014

Reno/Sparks Casino Employment
Productivity, Revenues, and Payroll: A Statistical Study, 1990-2014

UNLV Gaming Podcast 57: Michelle Robinson

By David G. Schwartz on March 18, 2014 4:19 PM | Permalink

The latest UNLV Gaming Podcast is available:

57-March 18, 2014
Michelle Robinson
"Billy Graham Comes to Las Vegas: Faith at Work on the Strip"
In this 3/18/14 Gaming Research Colloquium talk, Robinson (assistant professor of American Studies at UNC-Chapel Hill) discusses Graham's 1978 crusade in Las Vegas, considering its attempts to change perceptions of the city, and how it altered the dynamics of religion in the tourist corridor.

Listen to the audio file (mp3)

View the flyer (pdf)

You can listen to it via iTunes or download the mp3.

New Report: Nevada Gaming Win 2013

By David G. Schwartz on February 5, 2014 11:29 AM | Permalink

The Nevada Gaming Control releases data about the financial performance of the state’s gaming industry. This report summarizes relevant data about gaming win, hold percentage, and handle (total bet) for selected reporting areas in the state. The “Statewide” page includes information of the state’s gaming industry as a whole; the Las Vegas Strip is the area that generates over half of the state’s total revenue; Downtown Las Vegas produces less revenue, but is still a significant market; the Boulder Strip gives insight into the Las Vegas locals market; and Washoe County represents a significant piece of northern Nevada’s gaming industry.

Nevada Gaming Win 2013
Summary of Results from Statewide, Las Vegas Strip, Downtown Las Vegas, Boulder Strip, and Washoe County reporting areas

New Report: Average Small Las Vegas Strip Casino, 2013

By David G. Schwartz on January 14, 2014 12:17 PM | Permalink

There's a lot of focus on the big Las Vegas Strip casinos, which generate a great deal of money...but what about the smaller ones? This report gives a snapshot of those:

 

Average Small Las Vegas Strip Casino, 2013 
A statistical summary of the average Las Vegas Strip casino with annual gaming revenues between $1 million and $72 million with both gaming and non-gaming revenues and information on employment, taxes, and expenses

Six "Average Casino" reports posted

By David G. Schwartz on January 30, 2013 3:45 PM | Permalink
Since the 2012 Nevada Gaming Abstract was released, we've been busy at the Center. Today I posted six (6!) new reports charting the performance of "average" casinos on the Las Vegas Strip, Downtown Las Vegas, Boulder Strip, Laughlin, and Reno/Sparks.

I find these reports useful because they provide a frame of reference for judging individual casino performance in their markets.

I split the Las Vegas Strip into two groups: the "big" casinos, which make more than $72 million a year, and the "small" casinos that make less than $72 million. Big and small is just about money here: a "small" casino might have more rooms and square footage than a "big" one, but make less money. The Gaming Control Board breaks them down this way, and I think that you'll find it useful.

Here they are:

Average Big Las Vegas Strip Casino, 2012 

New Paper: Oliver Lovat, The Battle for Competitive Advantage in Las Vegas

By David G. Schwartz on July 19, 2012 11:11 AM | Permalink
I've posted the latest in the Occasional Paper Series:

Paper 19: July 2012
Oliver Lovat. "Pyramids to Players Clubs: The Battle for Competitive Advantage in Las Vegas"
ABSTRACT: The evolution of the Las Vegas casinos from owner operator to the institutionally financed and corporately managed casino-resort has been the predominant feature of the evolution of the US Gaming market in the past 30 years. This paper examines the strategic frameworks used by Las Vegas casino resorts and identifies the drivers for competitive advantage moving forward. Keywords: strategy, marketing, casinos, gaming, competitive advantage
View the paper here (pdf)

This is a fascinating look inside the marketing and loyalty strategies of several Las Vegas-based casino operators, and highly recommended reading.