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jessalynn strauss

UNLV Gaming Podcast 78: Jessalyn R. Strauss

By David G. Schwartz on January 26, 2017 10:49 AM | Permalink

Just uploaded: the latest UNLV Gaming Podcast. A must for anyone who is curious about casino public relations:

78-January 26, 2017
Jessalyn R. Strauss
“Promoting Las Vegas: Stories and Strategies of Casino Press Releases”
In this January 25, 2017 Colloquium Talk, Strauss discusses how casino press releases reflected the efoorts of PR professionals to secure coverage for their organizations.

Listen to the audio file (mp3)

View the flyer (pdf)

New Paper: Jessalynn Strauss, History of LV Casino PR

By David G. Schwartz on June 18, 2012 11:33 AM | Permalink
I've posted the 18th in the Occasional Papers Series:

Jessalynn Strauss. "From the Last Frontier to the New Cosmopolitan A History of Casino Public Relations in Las Vegas"

ABSTRACT: This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.

UNLV Gaming Podcast 39: Jessalynn Strauss

By David G. Schwartz on March 15, 2012 2:36 PM | Permalink

 

We've got a new podcast up:

 

39-March 14, 2012
Jessalynn R. Strauss
Strauss is an assistant professor at Xavier University. Her teaching and research interests include public relations, corporate social responsibility, nonprofit organizations, and the history and culture of Las Vegas. She recently completed a dissertation examining corporate social responsibility in the Las Vegas casino industry. Her colloquium talk examines the history of public relations and promotions by Las Vegas casinos.

Listen to the audio file (mp3)