The Harrah’s brand began in 1946 with Bill Harrah when he opened a bingo parlor in Reno, Nevada. Ever since the opening of Harrah’s Reno Club, the brand has contributed to and often led trends in casino and gaming marketing and corporate strategies. For example, Harrah’s established a lucrative busing program in the 1950s, created a linked customer loyalty program in the late 1990s, and partnered with Native American nations just after the passage of the Indian Gaming Regulatory Act in 1989.
Hana Gutierrez gives an indepth look at the Harrah's Entertainment Corporate Archives, which contains the promotional and corporate files of Harrah’s Entertainment Inc. and its predecessors, as well as Bill Harrah’s personal papers and card game collection.
As the gaming industry expanded dramatically in the 1970s and 1980s, Gary Royer provided his casino managing, auditing, and accounting expertise to hundreds of corporations, casinos, and regulatory agencies in the United States. As a consultant and auditing agent, Royer created extensive research files that researchers can now peruse to gain insight about the expansion of gaming in the US in the last fifty years. Researchers interested in the development of gaming policy, changes in casino management and operational control procedures, and the corporatization of the US gaming industry will find a wealth of information in the Gary W. Royer Collection on Gaming. The Royer Collection is housed in the UNLV Libraries Special Collections and Archives and a detailed inventory of the collection is available online.
Project archivist Lindsay Oden stands in front of the Eugene Martin Christiansen Papers, which are now housed in 255 boxes occupying almost 140 feet of shelf space.
Now with data through March 2017:
Nevada Gaming Statistics: The Last Six Months
Recent Trends for Casino Revenues, October 2016 to March 2017
Nevada Gaming Statistics: March Historical Comparison
Statewide, Las Vegas Strip, Downtown Las Vegas, Washoe County, and Boulder Strip figures for the month of March, 2008-2017
Nevada Table Games: Historical Hold Percentage Variations
Annual hold percentage averages, with monthly maximum and minimums, 2004-16
Nevada Slot Machines: Historical Hold Percentage Variations
Annual and Monthly Hold Percentages, 2004-2017
Nevada Poker, 2004-2017
An Analysis of Monthly Statewide Results
A selection of reports from the Eugene Martin Christiansen Papers, 1948-2015. MS-00561. Special Collections, University Libraries, University of Nevada, Las Vegas.
Handwritten note from the Katherine A. Spilde Papers on Native American Gaming, 1789-2015. MS-00092. Special Collections, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada.
Photograph of the “Tending the Fire” statue in front of the Potawatomi Bingo in Milwaukee, Wisconsin, approximately 1999-2001. Katherine A. Spilde Papers on Native American Gaming. MS-00092. Special Collections, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada.
The widespread use of computers and the internet made an indelible mark on the world of gaming, as it did on numerous other aspects of our lives. The Eugene Martin Christiansen Papers held in UNLV Libraries Special Collections document how gaming companies, gamblers, race tracks, and casinos began looking into the forerunners of internet gaming as early as the 1970s and had been using networked computers as a resource decades before most people were online.
A young boy posed in a wide stance gazes into the distance. His arms hold a cape outstretched at his sides. The young boy’s name is Georgie and he is an Ojibwe of the Mille Lacs Band in Minnesota. Georgie is one of the many characters depicted in comic books produced by the Mille Lacs Band to educate their children, and also the non-Native American public, on Ojibwe culture. In the comic A Hero’s Voice, Georgie’s grandfather teaches him the importance of recognizing the real heroes in his life, his ancestors, not imagined comic book heroes. Georgie’s grandfather guides him through hundreds of years of Ojibwe history, highlighting how his ancestors fought to protect their rights and land from Anglo interlopers. At the end of the story Georgie is told that he too can be a hero, by protecting the culture of his people, making sure their stories are not erased and that their sovereignty is protected.
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