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family friendly

New Paper: Diana Tracy Cohen, "Family-Friendly Las Vegas: An Analysis of Time and Space"

By David G. Schwartz on May 22, 2014 11:46 AM | Permalink

We have posted the latest in our Occasional Paper Series:

Paper 25: May 2014

Diana Tracy Cohen, "Family-Friendly Las Vegas: An Analysis of Time and Space"

ABSTRACT: This paper explores the rise and fall of the “family-friendly” Las Vegas marketing era. Through analysis of casino advertisements, internal and external building infrastructure, and qualitative in-depth interviews with industry insiders, this work investigates the city’s reinvention of the early 1990s. Key factors that set the stage for the emergence of targeted family marketing are identified, addressing why this advertising approach ultimately did not sustain. Unique marketing case studies are identified throughout.

View the paper here (pdf)

This is a great look at one of the most-debated Vegas questions--was the city ever really "family friendly?"