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Toward a Content Strategy for UNLV Libraries Website

By Michael Yunkin on January 15, 2010 3:22 PM | Permalink


The Web Management Committee (WMC) -- in cooperation with the rest of the Libraries -- needs to decide exactly what we want the website to accomplish, and formulate a navigation scheme and information architecture to support those goals.

Content Strategies

I've been thinking a lot lately about the Libraries sites content strategy (some excellent background is here:

The entire article is worth reading, but there are 2 closely related ideas mentioned that I think we should give serious thought to. Those are:

  • key themes and messages
  • content purpose

What is our message?

To find our message, let's look at the Mission Statement and part of the charge  of the WMC: