The Harrah’s brand began in 1946 with Bill Harrah when he opened a bingo parlor in Reno, Nevada. Ever since the opening of Harrah’s Reno Club, the brand has contributed to and often led trends in casino and gaming marketing and corporate strategies. For example, Harrah’s established a lucrative busing program in the 1950s, created a linked customer loyalty program in the late 1990s, and partnered with Native American nations just after the passage of the Indian Gaming Regulatory Act in 1989.
Hana Gutierrez gives an indepth look at the Harrah's Entertainment Corporate Archives, which contains the promotional and corporate files of Harrah’s Entertainment Inc. and its predecessors, as well as Bill Harrah’s personal papers and card game collection.
Lindsay Oden takes a look at the 50 year history of the UNLV School of Nursing.
As the gaming industry expanded dramatically in the 1970s and 1980s, Gary Royer provided his casino managing, auditing, and accounting expertise to hundreds of corporations, casinos, and regulatory agencies in the United States. As a consultant and auditing agent, Royer created extensive research files that researchers can now peruse to gain insight about the expansion of gaming in the US in the last fifty years. Researchers interested in the development of gaming policy, changes in casino management and operational control procedures, and the corporatization of the US gaming industry will find a wealth of information in the Gary W. Royer Collection on Gaming. The Royer Collection is housed in the UNLV Libraries Special Collections and Archives and a detailed inventory of the collection is available online.
Project archivist Lindsay Oden stands in front of the Eugene Martin Christiansen Papers, which are now housed in 255 boxes occupying almost 140 feet of shelf space.
A selection of reports from the Eugene Martin Christiansen Papers, 1948-2015. MS-00561. Special Collections, University Libraries, University of Nevada, Las Vegas.
Aerial perspective illustrating Stern's conceptual layout for Harrah's Autoworld complex. Martin Stern Architectural Records, 1953-1990. MS-00382. Special Collections, University Libraries, University of Nevada, Las Vegas.
UNLV Libraries is home to the Martin Stern Architectural Records. UNLV School of Architecture students Jimmy Chang and Tyler Stanger explore an unbuilt project of architect Martin Stern Jr., whose projects, from the International Hotel to the first MGM Grand Hotel and Casino, have paved the way for both intellectual thought and physical land in Las Vegas.
Girl Scouts at Camp Foxtail, Nevada, 1994. Frontier Girl Scouts Records, 1944-1999. MS-00421. Special Collections, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada.
Handwritten note from the Katherine A. Spilde Papers on Native American Gaming, 1789-2015. MS-00092. Special Collections, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada.
Photograph of the “Tending the Fire” statue in front of the Potawatomi Bingo in Milwaukee, Wisconsin, approximately 1999-2001. Katherine A. Spilde Papers on Native American Gaming. MS-00092. Special Collections, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada.
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